The logo icon is an integration of the capital F letter with the wheat plant having the shear effect to give movement and speed as for the trading process. Using the golden color of the wheat to deliver elegancy and quality with the dark red refers to speed in processing.
Logo shapes & fonts were all inspired from leaf shape, with smooth pointy ends, to help communicate the type of service the company provides
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Colors are inspired from grins colors ballet with emphasizing the gold color, to show richness
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