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Media Production

Media Production

Media production

Motion picture film editing is a predecessor to video editing. In several ways, video editing simulates motion picture film editing using linear video editing and video editing software on non-linear editing systems (NLE). Using video, a director can communicate non-fictional and fictional events, and editing aims to manipulate these events to bring the communication closer to the original goal or target. It is a visual art.

Media production is the process of manipulating and rearranging video shots to create a new work. Editing is usually considered one part of the post-production process — other post-production tasks include titling, color correction, sound mixing, etc. 

Many media companies in Egypt use the term ‘Editing’ to describe all their post-production work or post-production video editing. We use the word editing to mean any of the following:

  • Rearranging, adding, and/or removing sections of video and/or audio clips.
  • Applying color correction, filters, and other enhancements.
  • Creating transitions between clips.

Editing Goals

There are many reasons to edit a video, and your editing approach will depend on the desired outcome. Before you begin, you must clearly define your editing goals, which could include any of the following:

  • Remove unwanted footage

This is the simplest and most common task in editing. Many videos can be dramatically improved by removing the flawed or unwanted bits.

  • Choose the best footage.

It is expected to shoot far more footage than you actually need and choose only the best material for the final edit. Often, you will shoot several versions (takes) of a shot and choose the best one when editing.

  • Create a flow

Most videos serve a purpose, such as telling a story or providing information. Editing is a crucial step in ensuring the video flows in a way that achieves its goal.

  • Add effects, graphics, music, etc.

This is often the “wow” part of editing. You can improve most videos (and have a lot of fun) by adding extra elements.

  • Alter the style, pace, or mood of the video.

A good editor can create subtle mood prompts in a video using techniques such as mood music and visual effects that can influence how the audience will react.

  • Give the video a particular ‘angle.’

Video can be tailored to support a particular viewpoint, impart a message, or serve an agenda.


Road9 Media is one of Egypt’s most professional media companies, known for being a viral video production company.